Well into its fourth decade, Thomas Edison State College is one of the country’s oldest and most respected colleges designed specifically for adults. However, times change. TESC called on Block & DeCorso to help boost enrollment for its online and distance learning programs. The advertising campaign targeted different psychographic segments by featuring prominent TESC

graduates, and concise motivational imperative: Enlighten Yourself, Enrich Yourself, and Inspire Yourself. And inspire they did. The integrated print, TV, and outdoor communications program helped Thomas Edison State College exceed its enrollment goals by 25%. Who says you can’t teach an old school new tricks?