In 1906, Pompeian introduced America’s first national brand of olive oil. A century later, dwindling awareness and lackluster sales left the former market leader in the middle of the pack, facing an ever-expanding list of rapidly growing competitors. Block & DeCorso overhauled the company’s old positioning to focus on health and value. “Pompeian makes every day better!”

was rolled out in national print, TV, online with a website and banner ads, and PR, and included re-designed packaging across the entire line, as well as the introduction of several new flavored vinegars. Today Pompeian is once again one of America’s leading brands of olive oil, and its red wine vinegar is currently the #1 national brand. Now it’s the competition that’s facing the crisis.